Online store Jaypore.com sells and showcases handcrafted products from India, including embroidered sarees, hand-painted dupattas, silver jewelry, home decor, traditional art, and more. On Jaypore’s blog, Storytellers of Wonder, the company digs deeper, highlighting artisans and collectives and educating readers on the customs and crafts processes of regions in India.
Here, the Jaypore team talks about the blog as a place to tell stories, to strengthen relationships with their customers, and to build and promote their brand.
You’re interested in storytelling, rather than simply providing an online space that sells products. How does the blog bring this philosophy to life?
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Jaypore’s goals reach beyond mere selling. We highlight crafts that make up the rich tapestry of India’s artistic legacy, of our beautiful textiles, jewelry-making, embroideries — a complex and dense syntax of patterns…
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